Natural, non-GMO, sustainably produced and balanced fat composition : These are all words increasingly used to describe Malaysian sustainable palm oil. According to a Credit Suisse financial analysis, this versatile oil is expected to become much more prevalent in the coming years. The Malaysian Palm Oil Council had long advocated this stance and agrees with this projection. We estimate demand for Malaysian palm oil to increase by 2030 in line with the Credit Suisse projections. The worldwide interest in healthy, natural fats and the global recognition of Malaysia’s sustainable palm oil industry are part of the reasons for this potential increase in its usage.